• Develop a standard outreach message that all planning committee members can use
  • Tailor messages to various audiences (students, universities, non profits, etc).
  • Create a letter template that folks can personalize.
    
  • Develop a one to two-pager in PDF with the following elements: name, date, location, description, what participants will get out of the conference, reference to the conference's history, non-detailed version of the agenda, registration fees
• Develop outreach list paying special attention to:
  • Universities
  • University Groups
  • Non-profit organizations
  • Volunteer Centers and Networks
  • Facebook groups
• Assign members of the planning committee specific organizations/groups from the outreach list to send outreach message to.

• Launch and manage a Facebook strategy (LRP: James)
  • Create an IMPACT Conference group (HC already created)
    • Manage FB group by keeping information fresh and new. Ask group members to get involved by:

• · Submit a workshop proposal
• · Sponsor the conference
• · Apply to be a keynote speaker
• · Join the IMPACT Conference FB Group
• · Add to our IMPACT Conference FB wiki
• · Post pictures on Flickr

• Create an IMPACT Conference event and invite relevant members of FB
  • Manage FB event by asking attendees to:

• · Submit a workshop proposal
• · Sponsor the conference
• · Apply to be a keynote speaker
• · Join the IMPACT Conference FB Group
• · Add to our IMPACT Conference FB wiki
• · Post pictures on Flickr

• Invite members of the IMPACT Conference Planning Committee to join group and invite friends to attend event.
• Send promotional messages to relevant FB groups such as:

• IMPACT Conference group
• Non-Profits on Facebook
• Democracy 2.0 group
• I Am An Idealist group
• November 5th Coalition group
• Mobilizing America's Youth group
• Idealist On Campus group
• CtW teammates group (Stacy)
• Youth Noise group (DONE)
• College Students Calling for The End of the Genocide in Darfur group (DONE)
• Key Club International group (DONE)
• Students Against Sodexho group (Doesn't Exist)
• Alliance of Students Against Poverty group(DONE)
• One Campaign group (DONE)
• Better World Books group
• Invisible Children group (two)
• Recycling Student Movement group
• Save Darfur group
• I LOVE MY HBCU!!! group
• Enough Project group
• Rotaract group
• DukeEngage group
• INVISIBLE CHILDREN group
• "The People" group
• American Student Government Association (ASGA) group
• Barack Obama for President in 2008 group
• Congressman Ron Paul for President 2008 group
• Students for Sensible Drug Policy group
• Brownback for President group
• Students for a Democratic Society group
• Barack Obama for President 2008 group
• Stewart/Colbert in '08 group
• Hillary Clinton for President 2008 group
• 2007 Student of Color Conference group
• The Unity08 College Team group
• College Democrats group
• Students for Fred Thompson group
• Official National College Republican Facebook Group group
• STUDENTS FOR KUCINICH group
• SAVE DARFUR NOW: Voices to Stop Genocide group
• HBCU's United group
• Boston Black Student Network group
• National STAND Coalition group
• Make Poverty History group
• Student Affairs Professionals (done -- Heather)

• Develop a list of campuses to call and assign callers, track progress (HC: this might be too heavy of a lift for us right now...maybe we should do this in January if our numbers are low?)
• Identify websites where the conference should be posted (HC: link exchanges?)
• Identify key publications to list conference
• Pitch story about the conference to InsideHigherEd.com
• Think about diversity in outreach strategy (diff ethnic, economic, cultural and religious groups)
• Post conference info on campus calendars.
• Develop a new listserv focused on community service andstudent advocacy (HC: yes! I'd really like to start an IMPACT listserv that cuts across perspectives/geography/issues -- any suggestions for a hosting mechanism?)
• Idealist will sent out a note to administrators and sponsors from last year -- Heather just needs to give them language
• Ask planning committee members to add a note about the conference under their email signature